Keyword Research
High-commercial-intent keyword and topic mapping aligned to every funnel stage.
SEO Specialist
Muhammad Abdullah
I turn organic search into a predictable, revenue-driven channel — Technical, On-Page, Off-Page, Keyword Research & WordPress SEO.
- Technical SEO
- On-Page SEO
- Off-Page SEO
- Keyword Research
- WordPress SEO
- Organic impressions driven
- 132K+Organic impressions driven
- Organic clicks delivered
- 11.7K+Organic clicks delivered
- Peak average CTR
- 8.9%Peak average CTR
- Client review rating
- ★ 5.0Client review rating
About
Who I am
SEO Specialist with hands-on experience scaling organic growth across US and UK markets — from regulated e-commerce to high-traffic content blogs. I combine technical SEO, search-intent-driven content, and AI-assisted workflows to turn search into a measurable revenue channel, backed by Search Console and Analytics data.
Education
DAE in Electrical Engineering
Swedish Institute of Technology, Rahim Yar Khan
2017 – 2019
Matriculation (Secondary School Certificate)
Government Mahajar Colony School, Liaquatpur
2015 – 2016
Services
What I can do for you
End-to-end SEO — from research and on-page to technical fixes and link building.
On-Page SEO
Titles, meta, headings, content and internal links optimized for intent and CTR.
Technical SEO
Crawlability, indexation, speed and Core Web Vitals fixes that unlock rankings.
Local SEO
Local clusters, GBP and citation work to win map-pack and near-me searches.
Link Building
Niche-relevant, tier-1 backlinks that build topical authority and trust signals.
SEO Audit
Full technical + content audit with a prioritized, action-ready roadmap.
WordPress SEO
Yoast configuration, schema, speed and clean architecture on WordPress sites.
E-commerce SEO
Category and product-page optimization for Shopify and WooCommerce stores.
Case Studies
Real results, real data
Search Console metrics and client outcomes from selected SEO engagements.
Eyewear Blog — Display Ad Revenue Growth
Jul – Nov 2024- 1.58K
- Clicks
- 21.1K
- Impressions
- 7.5%
- Avg CTR
- 8.3
- Avg Position
Problem
An eyewear content blog needed to grow organic traffic to lift display-ad impressions and revenue, while passing Core Web Vitals.
What I did
- Complete SEO audit + technical fixes
- On-page optimization across all posts
- Keyword research mapped to high-volume eyewear queries
- Link building for topical authority
Results
- Organic traffic increased by ~65%
- Keyword rankings improved across priority terms
- More qualified leads & higher ad revenue
- Core Web Vitals: Pass (LCP, INP, CLS)
“Display Ad Revenue Growth Specialist — SEO for Eyewear Blog. Delivered on a fixed-price engagement with a 5-star review.”
Pixel Car Racer — Gaming Content Blog
Dec 2024 – May 2025- 11.7K
- Clicks
- 132K
- Impressions
- 8.9%
- Avg CTR
- 7.6
- Avg Position
Problem
A new gaming/mod-apk blog had negligible organic visibility and needed search to become a scalable display-ad revenue channel.
What I did
- Trending-keyword research at scale
- Content pipeline targeting high-volume game queries
- Technical SEO + page-speed optimization
- Internal linking architecture for crawl efficiency
Results
- Scaled to 11.7K organic clicks and 132K impressions
- Sustained an 8.9% average CTR
- Average position improved to 7.6
- Steep growth curve from March 2025 onward
UK Vape E-Commerce Store
Feb 2026 – PresentProblem
A UK vape store faced stringent advertising restrictions and stiff competition, limiting organic visibility.
What I did
- Identified 50+ high-commercial-intent keywords
- Weekly optimized blog + product-guide pipeline
- Tier-1 backlinks from niche-relevant domains
- Internal linking to strengthen topical authority
Results
- 30%+ uplift in organic sessions in the first quarter
- Top 3 SERP positions for high-volume commercial keywords
- Sustained visibility against established UK retailers
Legal Advisory Firm (Sweden)
Jul – Oct 2025Problem
A legal-services firm had a low site-health score and a thin ranking-keyword footprint.
What I did
- Full technical SEO audit (crawl, indexation, CWV)
- Content roadmap aligned to Swedish legal search intent
- EEAT-aligned long-form content + FAQ schema
- Integrated social campaigns to amplify reach
Results
- Site health score improved by 40%
- Doubled the firm's ranking-keyword footprint
- Increased rich-result eligibility & branded search demand
SEO Audit Sample
See how I audit a site
A sample technical SEO audit
Every engagement starts with a deep audit. Here's what a sample report uncovers and prioritizes for quick wins.
- Technical Issues
- Broken Links
- Meta Tag Issues
- Page Speed
- Schema Issues
Site Health94
Crawlability98%
Indexability95%
Core Web VitalsPass
Schema coverage100%
Technical SEO
Technical SEO skills
The under-the-hood work that makes everything else rank.
XML Sitemap
Robots.txt
Schema Markup
Core Web Vitals
Canonical Tags
Redirects (301/302)
Crawlability & Indexability
Site Architecture
Toolkit
Tools I work with
The stack I use to research, execute, and measure SEO performance.
Search & Analytics
- Google Search Console
- Google Analytics 4
- Looker Studio
SEO Suites
- Ahrefs
- SEMrush
- Moz
- Screaming Frog
Research
- Google Keyword Planner
- Keywords Everywhere
- AnswerThePublic
On-Site & Paid
- Yoast SEO
- WordPress
- Webflow
- Shopify
- Google Ads
- Meta Ads
AI & Automation
- Claude
- ChatGPT
- Perplexity
- Zapier
- Make
Certifications
Certifications
Google Analytics Certification
HubSpot SEO Certification
HubSpot Academy
SEMrush SEO Certification
SEMrush Academy
Experience
Career timeline
SEO Expert · UK-Based Vape E-Commerce Store
Feb 2026 – PresentE-Commerce · Regulated Industry · Lahore, Pakistan
- Identified 50+ high-commercial-intent keywords driving qualified traffic to top-converting category pages.
- Built a content pipeline contributing to a 30%+ uplift in organic sessions in the first quarter.
- Acquired tier-1 backlinks despite stringent UK vape advertising restrictions.
- Maintained Top 3 SERP positions across multiple product categories.
SEO Expert & Social Media Marketer · Legal Advisory Firm (Sweden)
Jul 2025 – Oct 2025Professional Services · B2C Legal · Remote
- Resolved 100+ crawl, indexation, and Core Web Vitals issues (+40% site health).
- Doubled the firm's ranking-keyword footprint with an intent-aligned content roadmap.
- Implemented FAQ schema, increasing rich-result eligibility and SERP features.
SEO & Digital Marketing Expert · Steven Stainly — PDR Marketing Group
Apr 2025 – Jun 2025Marketing Agency · Multi-Industry · Remote
- Built an AI-assisted content engine, accelerating output 3x.
- Implemented schema markup (Article, FAQ, Organization) for SERP features.
- Earned press-release placements across high-DA news outlets.
SEO Expert · Banton Frame Works (UK Eyewear Brand)
Dec 2024 – Mar 2025E-Commerce · Fashion & Lifestyle · Remote
- Achieved "Pass" on LCP, INP, and CLS across all pages.
- Drove organic impressions up month over month with a blog strategy.
- Acquired backlinks from fashion & lifestyle authority publications.
SEO Expert · Pace Advertising Pvt. Ltd.
Mar 2023 – Sept 2024Digital Marketing Agency · Performance · Remote
- Improved client conversion rates by 25%+ via intent-matched architecture.
- Delivered measurable ROI uplift across 10+ client portfolios.
- Sustained stable rankings through major Google algorithm updates.
SEO Expert · Taswiq Marketing House Pvt. Ltd.
Jan 2022 – Apr 2024Lead Generation Agency · Rawalpindi, Pakistan
- Increased qualified leads by 40%+ with first-page rankings.
- Moved priority terms from page 3+ to first-page SERPs.
Contact
Let's grow your organic channel
Available for SEO strategy, technical audits, and full-funnel growth across US & UK markets.
- muhammad.a9270@gmail.com
- +92 302 6668206
- linkedin.com/in/ara3n
- Location
- Lahore, Pakistan